Ezz Islamic Bank Launches its Brand Identity


Muscat, July 31 (ONA) --- Ezz Islamic Bank, one of the licensed Islamic banks in the Sultanates, launched at Al Bustan Place Hotel today its brand identity marking the launch of a banking institution that provides Sharia compliant banking solutions for its individuals and corporate customers.


     Sayyid Taimour bin As'sad bin Tariq al-Said, who patronized over the launching ceremony said that the launch of the brand identity of the Ezz Islamic Bank came in a bid to meet the growing demand for Islamic banking products and services in the Sultanate and contribute to the economic growth. 


     He added, in a statement to Oman News Agency (ONA), that Ezz Islamic Bank is expected to offer its shares for public subscription at the end of September 2012 after getting the approval of the Capital Market Authority (CMA).


     On his part, Abdullah bin Salim al-Salmi, CEO of CMA said that any new company or issue is an added value to the capital market as it increases the capitalization of the market, liquidity and deepens MSM, which in turn will contribute to the growth of the national economy.


     He added, in a statement to ONA, Ezz Islamic Bank will serve a large number of individuals and corporates and will seek to attract capitals that used to look for this type of investments. 


     The brand identity of Ezz Islamic Bank focuses on the logo "Pure Banking for Pure Life". The logo reflects the bank philosophy and its commitment to provide elite banking services. The bank inspired its identity from the pure values promoted by the Islamic Sharia. 


     The bank carries the meaning of propensity and welfare. The logo, inspired by the Islamic geometrical shapes, reflects the deep values of the bank. The silver and blue colours add modern touch that symbolizes the resources and technologies of modern banking. The round calligraphy at the middle of the logo symbolizes the pivotal role of the bank in the lives of individuals. The radiating arches coming out of the center of the logo symbolizes the bank's commitment to meet needs of the society and its compliance with its values. 


     The launching ceremony was attended by Yahya bin Said al-Jabri, Chairman of the Special Economic Zone Authority at A'Duqm (SEZAA), Khalil bin Abdullah al-Khunji, Chairman of OCCI and a number of board members, bank executives and representative of the founding members of Ezz Islamic Bank.

--- Ends/ MS/ KH